Burton Car Hire Privacy Policy

Data We Gather

We gather and manage various types of personal information, including:

2. Our Use of Information

Your personal information serves these key purposes:

• Service Delivery and Contract Fulfillment:
  • We handle your vehicle rental bookings and agreements with care. This includes verifying your identity and confirming that you fulfill our rental criteria. We also oversee the vehicle collection and return procedures, along with processing payments, managing deposits, and applying any applicable charges.
• Customer Communication (Contractual Obligations and Interests):
  • Delivering booking confirmations, updates, and essential rental details. Addressing your questions and offering customer assistance. Informing you of any modifications to our services or policies.
• Marketing Preferences and Consent Management:
  • We send promotional offers, newsletters, and service updates based on your consent or legitimate interest. You can opt out at any time.
• Service Enhancement through Legitimate Interests:
  • We review website usage to enhance user experience and functionality. Research informs improvements to our vehicle fleet and services.
• Regulatory Adherence and Responsibilities:
  • Adhering to all legal, regulatory, and tax obligations. Protecting against fraud and maintaining service integrity. Addressing disputes and upholding our terms and conditions.

Data Sharing Practices

Sharing Your Information

• Rental Partners: We collaborate with third-party companies like payment processors and IT support providers to deliver our services. These partners are contractually required to safeguard your data.

Burton does not sell your personal information to third parties.

Data Protection Measures

Burton employs effective technical and organizational measures to safeguard your personal information from unauthorized access, alteration, disclosure, or destruction. Our strategies include encryption, access controls, secure servers, and ongoing security evaluations. Despite these efforts, no method of internet transmission or electronic storage can guarantee absolute security.

Data Storage Policy

Burton retains your personal information solely for the time needed to achieve the purposes for which it was gathered, including compliance with legal, accounting, or reporting obligations. The duration for which we keep information varies based on its nature and the context in which it was processed.

Your Rights Explained

Your rights under UK data protection law

• Access to Your Information: Obtain a copy of your personal information records.

Contact us to exercise your privacy rights.

Cookies and Tracking Policies

Burton employs cookies and similar technologies to improve your browsing experience, assess website traffic, and customize content to better meet your needs. You have the option to adjust your cookie preferences directly through your browser settings at any time.

Policy Changes

Burton reserves the right to modify this Privacy Policy as needed to align with our operational practices or legal obligations. Any changes will be reflected on this page alongside a new "Last Updated" date. We recommend that you review this policy periodically to stay informed about our privacy practices.

Contact Burton Car Hire

For inquiries regarding our Privacy Policy or data practices, please reach out to us: